Mirrors are helpful for sensory
marketing
By Vergil Dai
Nowadays
Sensory Marketing is widely be used to attract people’s attention and create
special experience. Meanwhile mirrors are commonly used in daily life. But only
a part of people understand the proper use of mirror can be helpful for house
decorating and sensory marketing.
It
is mainly based on the illusion effect of expanded space that caused by
mirrors.
As
for sensory marketing in small restaurant and store, the owner can placed a
large mirrors as one of the walls. As a result it can make the space of store
seems bigger than it really is. It can also make people to illustrate about
there are double amount of customers in the space, which could be used for conformable
psychology of consumer.
As
for sensory marketing in large size such as exhibition or product launch,
mirrors can be used not only for illusion effect of expanded space but also for
other factors. Firstly, it can help the organizer to manage the light in the venue
by using reflection of mirrors. Secondly, mirrors can create a feeling of elegance
and modern which is suitable for some fashion event. Thirdly, the use of
mirrors to replace the common materials like wood and metal will bring
participants new felling and experience. By the way, using mirrors in product
launch benefit to show the product comprehensively.
On
the other hand, people need to pay attention to how to use mirrors properly. If
there are too many mirrors, it will also make participants fell uncomfortable.
